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Competitive profile matrix show the clear picture to the firm about their strong points and weak points relative to their competitors. The ratings in this matrix refer to the strong or weak level of each factor. The ratings range from 4 0000071641 00000 n
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The weight & total weighted score in both CPM and EFE have the same meaning. endobj
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However, as many other business models of strategy , the competitive profile matrix it has its own drawbacks. H��VyTG��9�P�1������xp��*�]���@�0�� 3�!^�x��(*�U�+q5���(,4 RESEARCH FINDINGS The result of IFE analysis was obtained through a number of indicators of strengths and weaknesses. %PDF-1.5
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�ψou�!����{�ݷݯ��w���W]X �! ���[|�!��"���/{���T�P��q�-`^���Yz��d!Q&>�TTLJQ����m�ۢ�=/��ޱ�1c�z�Α�u�����m����Y���������9����. |�9 �?��߸" The competitive profile matrix or CPM matrix is used as a tool in decision making.