competitive profile matrix pdf



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Hershey’s main competitors are Nestlé and Mars. 4 0 obj 4. 0000072960 00000 n Competitive Profile Matrix (CPM) identifies a firm's major competitors and their particular strengths and weaknesses in relation to a sample firm's strategic position (David, 2007). 0000015750 00000 n {��4)��>V�'�����W���zu.���Zz����E"�'ò8%��@p�:ϖo��zu���v�b%��^�6���ʖ���V�����7����c� 5�mw7�b�ݑ�g�����/�ms���xQo�,�����Y���. xref 6 0 obj The Competitive Profile Matrix resembles an External Factor Evaluation (EFE) Matrix with a comparison to other organizations and/or companies. k�e ����4��\{��|�JnÜ`{!���s~碿�5\^�W���WWp}���4���#���)�!p�C��0��r��s4��2�=�_!��n}0ܮ =2��'8�I���-�="' �0��! Rlp1u�&4��?�ᙲnU����YGA�U�NڵrQ��2.�J1�,�1��ѫ\2dR�4�W˚�����~^�(P�D��W�Ἴ� � \n�u��u�B�O�: ryw�>���~B\��yٺ��"����U�SA�Y ���5�f�N�kv "2�h�4�o�=�Ԭ� �����BLٳ@�Eq ����B 0000073384 00000 n

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Competitive profile matrix is an essential strategic management tool to compare the firm with the major players of the industry. 2 0 obj 0000072797 00000 n

|���~S+k�|�����L�5� Ovidijus is the founder of SM Insight and the lead writer since 2013. Competitive Profile Matrix (CPM) TOTAL 1,00 3,15 2,80 Market share 0,05 1 0,05 3 0,15 Global expansion 0,20 4 0,8 2 0,40 Customer loyalty 0,10 4 0,4 2 0,20 Financial position 0,15 4 0,6 3 0,45 Management 0,10 4 0,4 3 0,30 Price competitiveness 0,10 3 0,3 4 0,40 Product quality 0,10 4 0,4 3 0,30 endobj ���l��r:���B��5L�P8�DGdeM��O��C�Ƿ��z�J��|�Ey]��vqAyt%�� 0000003583 00000 n endobj Final decision was made by using QSPM. <> �H�pa\h(�����@�z��)�^��)d��2�=1'�l���l�����e��. Different from EFE, critical success factors in a CPM are broader; they do not include specific or factual data and even may focus on internal issues. 0000058451 00000 n The critical success factors that make up the CPM are stream 4 0 obj

Starbucks Industry Profile and Organization Analysis Spring 2013 MGMT-4900-01 Lindsay Holleman, Alex Lawson, Garrett Pinciotti, Russell Pellichino Competitive Profile Matrix (CPM) The Competitive Profile Matrix (CPM) identifies Hershey’s competitors and its particular strengths and weaknesses in relation to a sample firm’s strategic position. 0000004537 00000 n Understanding the CPM In order to better understand the external environment and the competition in a particular industry, firms often use CPM. �3&1ϳ�,Hh�y���I�$��)PH)44�pq3�@H�؜��Ą�"1�����ҡ�JJJM� m��V��@3TI U�DC�ZAƃ���iZ���7���>7��p� K����~J�"���s2��FA�vx0A�w 8�@��RF�fm ��`G�1�32�����`���q���N�[8ڄ8����x`S��2C*�)ff � 5 ��S7��U��ϐ|�� ӳ���u�w2�cf���'��`��Ϩ�(�X�4@A ij �er� The Competitive Profile Matrix The competitive Profile Matrix (CPM) identifies a firm’s major competitors and its particular strengths and weaknesses in relation to a sample firm’s strategic position. endobj 0000073547 00000 n <> �a� I4���4�^��ӓ?~ slCO��]a( �W�HMek��8=���a��5��n0���կcB�o�_�?�: ���Ǖ�F�[jzo'_�31��Yܓ������#�.��Bi���hW{�US N֌�rQ������bg&tw�-IYg���cA>F�eF�� ����|����R�6�xWh�M��b�h���ha'_��3��k�Gkx����,��}u��h�hg>�@���ƞ"ֶ��{� ��� ����ɍ���8������b��c�T��&6R���PQٖ6&>�6D�Rn�)�>��@� d�/�����8|�1%�;bK�Zڲ2�8g;�ߏ��� �՟�٬��{b3�ɒu����|�Ս��8����%�o��n;����T�F\���Tӏ��� ?����=�'2i~qcdQ��Q���w�ΘSb���T��J�-���p�����Pz!����5��ڝ�Kd%k�3ɋ�E oj~U�,�=*��fo\��Myɷ��*#b���&��Y�/Z��))\ߘ�愘������u3_�Y�reUm�8*�Rպf7+���_=6>,ؖ��]L\]T�W~�,4c�$��>����V���}����un��b�C8:�O����ȳ����g�(��5u{���o�V�XX��+ԉ f�/,�`���}��)�w}�fٖ3�"��l:�q��ɫy�����nu�e9W뱪��悎�y��V��n��O��/��95$3R�>3���1�����r�Eѣq�6���Xn��_:ݥ�7���a>����nd��?���������z��@ 5 0 obj ���C��5�w�[��ݢ�*����S HQ���Z���i`W��Z�j�j�mV�Q �[���L-E=���3uDf`�^! 0000058703 00000 n Assurance of Learning Exercise 3C: Developing an EFE Matrix for My University 87 Assurance of Learning Exercise 3D: Developing a Competitive Profile Matrix for McDonald’s Corporation 87 Assurance of Learning Exercise 3E: Developing a Competitive Profile Matrix for My University 87 Chapter 4 The Internal Assessment 90 AMAZON.COM, INC.: endobj <> �e�g�n�;�k&i���{�Ü~ x��}ْ�F��#�|$'�!T����ے��#Yci�� y

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%���� 0 His interest and studies in strategic management turned into … @� %<>J�f2� 5�݋����Y4`}��jyf��� A� �6+sh4�� (#i��j�| l @���5 ����n}!Om�7`|��� TOWS matrix (the matching stage), and QSPM (the decision stage). 0000073682 00000 n z(�jOx��R$���� a���2=P�4�H�pgx�11!��r >���N��4�0* S�) 3 0 obj endobj trailer [�ͮ3�Id#\��bk0W9�B/ �Û�Ȑ�T3�G�s��$)�����(�)�ς�5Eɑ�p)�����h��n+�l�|����p�@�x& R�i��S�l��! ���l�lɚ�����Ԋ�!�:g&�"�Z2��r�����}[����pyx�x���o!�T-^����H��b�����D���7�~�.���_����r�����O�~��%���L��΋D/��Bf�.�b�|��ۿ�ۢH However, critical success factor in a CPM include Revealing the strengths and weaknesses of your competitors.

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About Ovidijus Jurevicius. %���� 2 0 obj b�4�@�)P�����@��6`�;�-�� 0000031231 00000 n Competitive profile matrix show the clear picture to the firm about their strong points and weak points relative to their competitors. The ratings in this matrix refer to the strong or weak level of each factor. The ratings range from 4 0000071641 00000 n 0000073123 00000 n startxref endobj 0000004378 00000 n 0000095045 00000 n 0000062446 00000 n 0000067772 00000 n 0000081102 00000 n <>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/MediaBox[ 0 0 595.32 841.92] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> 0000000016 00000 n The weight & total weighted score in both CPM and EFE have the same meaning. endobj 7 0 obj 127 0 obj <> endobj

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Competitive Profile Matrix. 0000063757 00000 n 8 0 obj 0000080939 00000 n �F%�$R��R� �D��L�ӤV��x�̌��Y!S�q+L��V�ir*n=Z��-�!�KaG����T��g4l��`�0�Q��K;`����M��Qɖ�-�v0��rb��I�ml�y����Nz�v�t��q^Ku��������1>�)��럅�7�sg����aӢ����;{�(���dB0^��+�9A�Wݖ��8��t�8�$��d�����uw�M��^������bF�쾕a�A0� ��C96­�������Lo9w�Og�^d�ypZt_`ܨ� Xl|�����o�6l�D�C>���Bx���{Çτ9��ڱ�E�AәT�����Ȯ3ٵ $�* M��J9M�dq���^�F���pG�T��)4��nJ�:RI���l�,BI����3tp=^�ex��+i�`�GM� ���H\�&�8��$GN�� stream x���[k�0����Q�Z���P The weights and total weighted scores in both a CPM and EFE have the same meaning. 0000080450 00000 n 0000030916 00000 n 0000002118 00000 n However, as many other business models of strategy , the competitive profile matrix it has its own drawbacks. H��VyTG��9�P�1������xp��*�]���@�0�� 3�!^�x��(*�U�+q5���(,4 RESEARCH FINDINGS The result of IFE analysis was obtained through a number of indicators of strengths and weaknesses. %PDF-1.5 BY:MADDY.KALEEM 3. 0000015487 00000 n �ψou�!����{�ݷݯ��w���W]X �! ���[|�!��"���/{���T�P��q�-`^���Yz��d!Q&>�TTLJQ����m�ۢ�=/��ޱ�1c�z�Α�u�����m����Y���������9����. |�9 �?��߸" The competitive profile matrix or CPM matrix is used as a tool in decision making.

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