* Counseling Quick Links |, © Changing Works 2002- complex language and slides. of course. This got me thinking, if the first rule of communication were to make it simple, then when did we start making it so complex? A common admonition in communication is the 'KISS Principle', where KISS variously means 'Keep It Simple, Stupid!' * Language Denise has a passion for health literacy and helping the public understand complex medical topics. Omit anything unnecessary to your message. The Art of Getting Your Message Understood, How to Stop Employee Resistance to Change. * Propaganda Use the inverted pyramid style, and begin with the most important statement about your topic. Simplifying is much more difficult than creating long-winded speech full of jargon. This provides clarity. About | * Willpower, * Behaviors All Rights Reserved, This is a BETA experience. This is an effective and successful method in the Anglo-Saxon world and is becoming more prevalent as English becomes the lingua-franca of the business world. But It is a commodity that is becoming scarce nowadays.”. So here are some steps you can take to cut through the noise. Don't use your next presentation as a chance to show off. The winner of more than 30 local, regional and national awards for marketing programs, Denise helps clients identify target audiences and develop communications strategies to achieve goals. Teach other people to spread the same, simpl… variously means 'Keep It Simple, Stupid!' doing this is through the careful use of For as long as I can remember, we associate effective communication at the workplace with complexity. * Sequential requests This commandment has been around for a long time. * Groups Menu | Translate |, * Argument . If you do not provide a sound bite that fits into Twitter or Instagram or Snapchat or whatever else is out there, then someone using those media will do it for you, and what is sent out worldwide will not be in your control. – Books * Gender Alter your messages based upon the needs of each specific marketplace. Whatever kind of presentation you're making, to any kind of audience, Rule #1 for engagement is "Keep It Simple and Short." * SIFT Model I tell a * Human Resources It’s a fast-paced world, and we are bombarded with information. As should be clear by now, we disagree. Effective communication can be a bit of a balancing act. * Creative techniques Search | Try lists, grids or bullet points to break up the text or organize the message. * Games You’ll need to use common sense here and make sure you’re shifting your messaging to match what’s important to the audience. In other words, more work done in less time produces more power. Massive Content — Maximum Speed. Another reason to throw a KISS to your audience is the prevalence today of social media as a means of disseminating news and messages. * Questioning Top | * Politics * Stress Management Menu | storytelling * Communication I'm the Founder & Principal Consultant of Business Consulting Solutions LLC, a certified practitioner of psychometric assessments, and a former Adjunct Professor of Management. This is almost a call to arms, a suggestion to present your message in the most effective way possible so that it can be disseminated beyond your presentation through all available channels. * Beliefs Books | Small font | Quick Links | The underlying principle is the same -- making your communication easy to understand. “You must … This article was written for Business 2 Community by Matt Laddin.Learn more about writing for B2C, Matt Laddin is founder and CEO of Insight29, a Seattle-based marketing company. or the more polite 'Keep it Short and Simple'. Your comment may not appear immediately. Even if you are speaking to a knowledgeable audience of your peers, being succinct and to the point is going to be more palatable and memorable than using your speech as an opportunity to look like the world’s leading expert in your field. ” In other words, “ Keep It Short and Simple. * Sales How can communicators create a powerful message that breaks through the clutter? It’s that the market quickly moves on to something that more clearly defines and meets their needs. A common admonition in communication is the 'KISS Principle', where KISS I show a good teacher engaging children. * Habit It’s fine to use technical terms, but explain them clearly. * Happiness This should start when If it did, 100% of new businesses would succeed. Subscribe to RTO’s Blog. Want more insight on messaging? 9 Simple (but Essential) Communication Rules for Success If you want to succeed in business, mastering the art of communication will help get you there. Good presenters are able to Avoid: If you are using slides, minimize the text and keep the diagrams clean and Was anything unclear? This is 2014. * Warfare > Public speaking > Leaders should communicate in simple terms. * Confidence tricks Don’t confuse communicating what you know with showing off to an audience. – Blog! One way of * Leadership I work with the largest global companies, helping CEOs and business leaders, from message creation to high-impact delivery. A market need doesn’t exist just because you think it does. Feedback | * Power We have found the most effective way to ensure simplicity and elegance in presentations is to start with the bottom line—that is, your conclusion—and then backfill. For like a kiss shared between friends and lovers and even movie audiences, a good KISS is memorable, full of passion and imagination, and can ignite the world. to keep things simple. (Photo credit: Shutterstock). Plus, we all have a tendency to fall into our own industry speak. Share | * Closing techniques Elizabethtown, PA 17022, © 2019 Ready Training, Inc. All Rights Reserved | Privacy Policy | Toolbox, Successfully Implementing Change in Your Convenience Store. Make key messages clear and repeat them, as often as needed without causing irritation. I have conducted over 4,000 face-to-face interviews. * Negotiation * Rhetoric taught and the problems. Use multiple channels of communication, but always keep the message the same. Split your copy up into logical sections to help readers quickly find what they need. * Preferences Testing your work can identify problems now and save grief later. I explain the And it's just as relevant now as it was 50 years ago...It doesn't matter if you're speaking or writing. Disciplines | Guest articles | to understand. Analysis | The phrase in various renditions has since been attributed to such august thinkers, writers and public speakers as Voltaire, Mark Twain, George Bernard Shaw, Johann Wolfgang von Goethe, Winston Churchill and Benjamin Franklin. Then Make More Noise. Theories |, Other sections: | Explanations | * Critical Theory You may opt-out by. Prior to founding Insight29, he has led marketing in technology and publishing organizations serving a wide range of markets, most recently in K-12 education. Top | The underlying principle is the same -- making your communication easy * Motivation * Brand management Want More Business? * Hypnotism A common admonition in communication is the 'KISS Principle', where KISS variously means 'Keep It Simple, Stupid!' Learn some key phrases in their language. But when we create outbound communications, there exists a habit to “kitchen-sink” the information. Include visual cues with photos or graphic elements. Online readers can decide in five seconds or less if your site is useful. * Teaching – Guestbook One exercise that allows you to do this is to describe your offering’s key benefit in a single simple sentence. Quotes | * Change Management Don’t try to be cute with your writing, or funny, or witty. The benefits of each is different. * Storytelling And the best way to do that is to throw your audience a “KISS.” In other words, “Keep It Short and Simple.”. * Conversion Match every concept to an actual market need. * Using humor To have effective communication with staff members, vendors, and customers who speak Spanish, for example, it’s important to meet them halfway. Guestbook | * Resisting persuasion – Students Uncertain phrases like 'I guess', 'sort of', 'probably. How we change what others think, feel, believe and do, | Computer layout | Speaking Tips > Keep It Simple, Description | Example | Discussion | See also. Press Releases, Ready Training Online Grammar-less language learning focuses on basic phrases to improve workplace communication and productivity. I am presenting on educational methods to a group of * Self-development Techniques | * Objection handling * Negotiation tactics Keep these communication tips in mind when you interact with your boss Keep your conversation short and simple: Your boss is a busy person, so when you do approach him / her with a query, ensure that you keep your conversation to a minimum, and address the issue or concern in a short and simple manner. You’re asked to speak in public on a topic on which you are an undisputed expert. That's an audience turn-off.

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