This Major is accredited with the Australian Property Institute (API) and the Royal Institution of Chartered Surveyors (RICS) if completed as part of a Double Major with Finance or Marketing. Information in this publication is correct at the time of printing but may be subject to change. This major is only available as a Double Major: Property and Finance; Property and Marketing. 4. develop marketing plans, reports and presentations to effectively communicate problems and solution to internal managers and external stakeholders; engage in successful negotiation with supply-chain members, channel partners and customers to create value that meets internationally recognised ethical and sustainability standards. of any reliance which may be placed on this material by any person. This major prepares students to organise and control marketing activities efficiently in a highly competitive and volatile environment.
As some information contained in this publication may not be applicable to international students, refer to international.curtin.edu.au for see http://handbook.curtin.edu.au/ for course and unit information.
International students studying in Australia on a student visa can only study full-time and there are also specific entry requirements In particular, the University reserves the right to change the content and/or method of assessment, to change or alter The AMI is the leading professional association for marketers in Australia. • sales strategies. This double degree major in Marketing is a dynamic blend of: For course and enrolment information please visit our Future Students website. part-time and external study, depending on course availability and in-country requirements. The combinations being supported are: Bachelor of Commerce Electives Stream; Marketing & Economics; Marketing & Entrepreneurship; Marketing & Finance; Marketing & Logistics and Supply Chain Management; Marketing & Management; Marketing & Advertising; Marketing & Business Law; Marketing & Public Relations; Marketing & Property; Marketing & Sport Management; Marketing & Tourism and Event Management. Students admitted to the MJRU-MRKTG Marketing Major (BCom) cannot undertake this minor. of any reliance which may be placed on this material by any person. This handbook contains information for courses and units at Curtin in 2020. Except to the extent mandated otherwise by legislation, Curtin University does not accept responsibility for the consequences This major provides comprehensive and in-depth coverage of the principles of marketing management and strategy, buyer behaviour and marketing research, as well as key specialist topics relevant to contemporary marketing theory and practice. The curriculum is industry-focused, with an emphasis on topics of relevance to the marketing profession. Curtin will not be liable to you or to any other person for any loss or damage (including direct, consequential or economic loss or damage) • promotions 6. employ an intellectual curiosity that is able to Integrate new information with existing knowledge, and develop a lifelong attitude of continuing professional development in the marketing discipline including formulation of strategic solutions to diverse problems related to marketing services and products in consumer, business to business and social responsibility contexts. Graduates are eligible to apply for membership with the AMI to keep up-to-date with new trends and developments in marketing practice to further enhance skills.
Except to the extent mandated otherwise by legislation, Curtin University does not accept responsibility for the consequences As some information contained in this publication may not be applicable to international students, refer to international.curtin.edu.au for Information in this publication is correct at the time of printing but may be subject to change. International students studying in Australia on a student visa can only study full-time and there are also specific entry requirements This major is available to international students studying in Australia on a study visa. Information is specific to the major/stream, please refer to the course for more information. Australian citizens, permanent residents and international students studying outside Australia may have the choice of full-time, 1. apply principles and concepts in marketing theory to describe, understand, analyse and evaluate marketing issues and problems. International students studying in Australia on a student visa can only study full-time and there are also specific entry requirements
This minor prepares students to organise and control marketing activities efficiently in a highly competitive and volatile environment. All Marketing Requests are to be submitted via the request form. Information in this publication is correct at the time of printing but may be subject to change. part-time and external study, depending on course availability and in-country requirements. should be selected by non-Commerce students.
Information for the previous years curriculum is available at Courses Handbook 2020. Refer to the ‘Rules for Minors’, located under ‘Minors’ in the ‘Definitions’ tab of this Handbook. that must be met.
Students wanting to study a Specialisation/Minor must have the equivalent credit as elective units within their course. This major is available online for Australian resident students and international students studying outside of Australia. Students undertaking the B-ARTS Bachelor of Arts, B-COMM Bachelor of Commerce or the B-SCNCE Bachelor of Science (Science) may be eligible to study a minor (100 credits) where the course includes a minimum of 100 elective credits. We are one of the few marketing schools to offer majors in advertising and public relations as part of a firmly business-focused degree. or program, and/ or to vary arrangements for any program.
This double major has been designed for those who are seeking careers in either the marketing or financial services sector, or who wish to combine the two. * Minors prepare students to develop broad knowledge about an additional discipline area that compliments their study in an award course. The Courses Handbook is the repository of Curtin University ("Curtin") course information. This major/stream is part of a larger course. We are one of the few marketing schools to offer majors in advertising and public relations as part of a firmly business-focused degree.
The School of Marketing offers four study areas within the Bachelor of Commerce: advertising, marketing, public relations, and tourism and hospitality. Outgoing and motivated individual with proven ability to work and communicate effectively with those around them.
Except to the extent mandated otherwise by legislation, Curtin University does not accept responsibility for the consequences of any reliance which may be placed on this material by any person.
This material does not purport to constitute legal or professional advice. This is the official online handbook for Curtin University. of any reliance which may be placed on this material by any person. reliability in any respect of any material in this publication. Roles may be in fundraising, market research, product management, marketing communications and brand strategy, and online marketing in areas such as developing online strategy, search engine optimisation, and social media and networking.
that must be met. Information in this publication is correct at the time of printing but may be subject to change.
As some information contained in this publication may not be applicable to international students, refer to international.curtin.edu.au for From here you can find information on the degrees, courses and units that are offered at Curtin. reliability in any respect of any material in this publication. should be selected by non-Commerce students. part-time and external study, depending on course availability and in-country requirements. Major/Minor/Stream Organisation. Information in this publication is correct at the time of printing but may be subject to change. Curtin accepts no responsibility for and makes no representations, whether express or implied, as to the accuracy or
International students studying in Australia on a student visa can only study full-time and there are also specific entry requirements further information. The benefits of this include: clarity of responsibilities of all parties management of expectations upfront agreement of outcomes effective resource planning and control. 1. apply principles and concepts in marketing theory to describe, understand, analyse and evaluate marketing issues and problems, 2. critically analyse marketing problems and think creatively to generate innovative solutions; apply logical and rational processes in decision making, 3. use a variety of methods to access and evaluate useful information from multiple sources, and synthesise this knowledge to make supported judgments relevant to the marketing environment, 4. develop marketing plans and reports to effectively communicate problems and solutions to internal managers and external clients, 5. use appropriate technologies and electronic resources to effectively collect and analyse marketing data; recognise the advantages and limitations of various technologies, 6. employ an intellectual curiosity that is able to integrate new information learnt with existing knowledge, and develop a career long attitude of continuing professional development in the marketing discipline, 7. apply an international perspective to marketing issues, and adapt marketing models and strategies for success in the global environment, 8. recognise the importance of cultural trends and diversity in market segmentation and analysis to develop culturally sensitive efforts in marketing, 9. apply an ethical approach in dealing with various stakeholders in the marketing environment, and demonstrate leadership and professional integrity when working independently and within a team.
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