Additionally, however, the difficulties in spelling Labor Opposition Leader Annastacia Palaszczuk’s name might also have meant that our tracker did not capture all of the tweets referring to her, and that our figures for in-text mentions of Labor may be slightly too low.
South Australia, Applying Behavioural Science to Create Change But our analysis also reveals some very substantial differences across the parties in the types of responses to candidates’ accounts: as the second of the graphs below clearly indicates, more than 42% of the @mentions received by ALP candidates turn out to be retweets, while only just over 7% of the tweets directed at LNP candidates are retweets. It is possible, therefore, that the LNP numbers underestimate candidates’ full activities if those candidates fail to include hashtags like #qldvotes or #qldpol in their campaign tweets – but if so, those non-hashtagged tweets will also be more difficult to find for regular Twitter users, not just for our tracking infrastructure. The remainder of their messages, for both leaders, are original tweets: campaign announcements and other statements which originate from them.
Tracking social media in Australia and the world, Professor, Creative Industries, Queensland University of Technology. In this post I’m covering the timeframe of 8-18 January. But over the final two weeks, the focus of that campaign has gradually shifted. Victoria, Public Sector Finance Course ... Share this on Twitter I would not be surprised if the ALP had looked closely at independent Cathy McGowan’s campaign in Indi during the last federal election, which combined dedicated on-the-ground effort with strong social media efforts to unseat a sitting MP against the overall national swing – and if the high level of activity from ALP candidates we’re seeing in our data was an expression of such a local-centric campaigning style.
This sizeable number likely points to … — With every recent election, in Australia as well as elsewhere, parties and politicians are adding further to their arsenal of digital campaigning tools. This certainly seems to match the polls, which also indicate a substantial lead for the LNP over Labor. It’s tempting, of course, to correlate these tweeting styles with the candidates’ personality traits - after all, the (apparently) more unmediated display of personality which it enables is one of the reasons that Twitter and other social media are now growing in importance during election campaigns. Labor has been quick to exploit this arrangement, in well-shared posts from the central party account.
— Ultimo, Australian Capital Territory, Public Sector Risk Management
Newman’s tweeting is far more limited, and somewhat erratic: there are several periods (just before the election is called, and again in early March) where his output flatlines – no new tweets for several days. (As I write this on 20 January, the ALP ‘launch’ is taking place, and we’ll explore its resonance on Twitter in a future update.) Labor has not entirely neutralised the Adani controversy, but the mine project is no longer the major talking point of the Twitter campaign. For Newman, just over half of his tweets are @replies - and it is notable that the majority of those replies were sent during the early stages of the campaign. For Labor, its troubled path to a firmer stance on the Adani mine may remain in environmentally conscious voters’ minds even if the online discussion has died down somewhat. The prominent hashtags also bear out the overall focus of general discussion on the LNP rather than ALP: hashtags such as #lnp and #lnpfail are prominent throughout the Twitter stream so far, while campaign slogan #strongchoices makes an appearance only on the Sunday of the LNP campaign ‘launch’ (and then as often as not with critical rather than supportive connotations). Associate Professor, Creative Industries, Queensland University of Technology. And of the news organisations, Nine News has been most successful in attaching its hashtag to the Twitter coverage, with its journalists religiously attaching the #9news hashtag to their updates, and many users amplifying its visibility through retweeting. Beyond this, there is only a smattering of discussion about any of the other parties, with the Palmer United Party (PUP) rising briefly especially during its campaign ‘launch’ on 18 January, as well as on 14 January when federal leader Clive Palmer and state leader John Bjelke-Petersen simultaneously retweeted @PalmerUtdParty’s announcements of all state candidate names. While for rank and file candidates, the campaign strategists are probably happy as long as there are no major social media missteps, the party leaders are forced to develop a stronger presence here as well.
Meanwhile, LNP and One Nation candidates are mentioned frequently alongside one another. For the LNP, the emerging view that its best path to government is through an arrangement with One Nation will similarly dent the electorate’s enthusiasm for a change of government. Just like candidates and the media, we in the QUT Social Media Research Group too have been scrambling to put in place the infrastructure to track and analyse the social media elements of the campaign in close detail, even more so because we’ve hoped to roll out several new technologies for this campaign, compared to our coverage of the 2012 state election. In an election as tight as the 2010 one, the percentage points which Abbott lost with the technophile community that night may well have been important in influencing the final outcome of the vote.
The significant presence of #ashgrove also points to persistent discussion of Campbell Newman’s chances of retaining his own seat.
Qld Labor threatens to ditch Greens preference deal over vile Twitter comment. Queensland University of Technology apporte un financement en tant que membre adhérent de The Conversation AU. That Labor commands by far the majority of retweets for its messages may give it hope, though – at least in urban electorates, where Twitter is likely to have its greatest footprint. (I suspect from this that Palmer’s and Bjelke-Petersen’s accounts are operated by the same media team.). Voir les partenaires de The Conversation France.
Additionally, however, the difficulties in spelling Labor Opposition Leader Annastacia Palaszczuk’s name might also have meant that our tracker did not capture all of the tweets referring to her, and that our figures for in-text mentions of Labor may be slightly too low.
South Australia, Applying Behavioural Science to Create Change But our analysis also reveals some very substantial differences across the parties in the types of responses to candidates’ accounts: as the second of the graphs below clearly indicates, more than 42% of the @mentions received by ALP candidates turn out to be retweets, while only just over 7% of the tweets directed at LNP candidates are retweets. It is possible, therefore, that the LNP numbers underestimate candidates’ full activities if those candidates fail to include hashtags like #qldvotes or #qldpol in their campaign tweets – but if so, those non-hashtagged tweets will also be more difficult to find for regular Twitter users, not just for our tracking infrastructure. The remainder of their messages, for both leaders, are original tweets: campaign announcements and other statements which originate from them.
Tracking social media in Australia and the world, Professor, Creative Industries, Queensland University of Technology. In this post I’m covering the timeframe of 8-18 January. But over the final two weeks, the focus of that campaign has gradually shifted. Victoria, Public Sector Finance Course ... Share this on Twitter I would not be surprised if the ALP had looked closely at independent Cathy McGowan’s campaign in Indi during the last federal election, which combined dedicated on-the-ground effort with strong social media efforts to unseat a sitting MP against the overall national swing – and if the high level of activity from ALP candidates we’re seeing in our data was an expression of such a local-centric campaigning style.
This sizeable number likely points to … — With every recent election, in Australia as well as elsewhere, parties and politicians are adding further to their arsenal of digital campaigning tools. This certainly seems to match the polls, which also indicate a substantial lead for the LNP over Labor. It’s tempting, of course, to correlate these tweeting styles with the candidates’ personality traits - after all, the (apparently) more unmediated display of personality which it enables is one of the reasons that Twitter and other social media are now growing in importance during election campaigns. Labor has been quick to exploit this arrangement, in well-shared posts from the central party account.
— Ultimo, Australian Capital Territory, Public Sector Risk Management
Newman’s tweeting is far more limited, and somewhat erratic: there are several periods (just before the election is called, and again in early March) where his output flatlines – no new tweets for several days. (As I write this on 20 January, the ALP ‘launch’ is taking place, and we’ll explore its resonance on Twitter in a future update.) Labor has not entirely neutralised the Adani controversy, but the mine project is no longer the major talking point of the Twitter campaign. For Newman, just over half of his tweets are @replies - and it is notable that the majority of those replies were sent during the early stages of the campaign. For Labor, its troubled path to a firmer stance on the Adani mine may remain in environmentally conscious voters’ minds even if the online discussion has died down somewhat. The prominent hashtags also bear out the overall focus of general discussion on the LNP rather than ALP: hashtags such as #lnp and #lnpfail are prominent throughout the Twitter stream so far, while campaign slogan #strongchoices makes an appearance only on the Sunday of the LNP campaign ‘launch’ (and then as often as not with critical rather than supportive connotations). Associate Professor, Creative Industries, Queensland University of Technology. And of the news organisations, Nine News has been most successful in attaching its hashtag to the Twitter coverage, with its journalists religiously attaching the #9news hashtag to their updates, and many users amplifying its visibility through retweeting. Beyond this, there is only a smattering of discussion about any of the other parties, with the Palmer United Party (PUP) rising briefly especially during its campaign ‘launch’ on 18 January, as well as on 14 January when federal leader Clive Palmer and state leader John Bjelke-Petersen simultaneously retweeted @PalmerUtdParty’s announcements of all state candidate names. While for rank and file candidates, the campaign strategists are probably happy as long as there are no major social media missteps, the party leaders are forced to develop a stronger presence here as well.
Meanwhile, LNP and One Nation candidates are mentioned frequently alongside one another. For the LNP, the emerging view that its best path to government is through an arrangement with One Nation will similarly dent the electorate’s enthusiasm for a change of government. Just like candidates and the media, we in the QUT Social Media Research Group too have been scrambling to put in place the infrastructure to track and analyse the social media elements of the campaign in close detail, even more so because we’ve hoped to roll out several new technologies for this campaign, compared to our coverage of the 2012 state election. In an election as tight as the 2010 one, the percentage points which Abbott lost with the technophile community that night may well have been important in influencing the final outcome of the vote.
The significant presence of #ashgrove also points to persistent discussion of Campbell Newman’s chances of retaining his own seat.
Qld Labor threatens to ditch Greens preference deal over vile Twitter comment. Queensland University of Technology apporte un financement en tant que membre adhérent de The Conversation AU. That Labor commands by far the majority of retweets for its messages may give it hope, though – at least in urban electorates, where Twitter is likely to have its greatest footprint. (I suspect from this that Palmer’s and Bjelke-Petersen’s accounts are operated by the same media team.). Voir les partenaires de The Conversation France.
In the 2010 federal election campaign, my colleagues and I tracked the use of Twitter for political communication and debate through a major research project at QUT. In the landslide climate which currently prevails in Queensland, however, the difference in attention now bestowed on Newman and Bligh is more likely to be a first sign of the public scrutiny which the prospective election winner will face after the weekend. Axel Bruns / QUT Digital Media Research Centre. Queensland University of Technology provides funding as a member of The Conversation AU. Here, we’ve seen some significant differences in campaigning styles emerge over the past few weeks. Discussions about Adani have been prominent, and form a distinct cluster of debate that is most closely interconnected with the Labor and Greens networks. Some nineteen months later, social media have become even further embedded in the election strategies of major and minor parties. It’s less than surprising that of the candidates whose Twitter accounts we tracked, quite a few had neither sent any tweets during the campaign, nor received more than a handful of mentions. We are currently tracking 57 ALP and 60 LNP candidate accounts, incidentally – so the differences in activity around the candidates are not driven by cohort size.
Some of these will now have to wait until the New South Wales state election instead. Labor Premier Annastacia Palaszczuk’s plan to veto a potential A$1 billion loan to the Adani mine project resulted in a considerable drop in Adani-related tweets directed at Queensland candidates, and that pattern has held through subsequent weeks. The output from Bligh (and her staff) is substantial and consistent; her activity even ramps up another notch as the election proper is called on 19 February. The Queensland election campaign has entered its second week with Premier Annastacia Palaszczuk and Opposition Leader Deb … We can also notice some obvious differences in tweeting style between the two leaders. Some two-thirds of Bligh’s tweets are @replies: responses (including manual retweets) to public questions and other messages directed at her (and if we can trust that only tweets signed “Prem_Team” originate from her staffers, most of those responses were written by Bligh herself). The picture that emerges here is one which points to the strengths and weaknesses of both sides of politics. Labor commands the largest engagement network, at the centre of the graph. Here is an overview of activity patterns to date (click to enlarge): This focus of overall discussion on the LNP, in the first of the graphs above, is perhaps unsurprising given the speculations about a strong swing against the LNP, and the possibility of Premier Newman losing his own seat – under the circumstances, much more of the discussion in the media, too, has been about why the LNP’s massive majority from 2012 has been pared back in under three years, rather than about the electoral agenda of the ALP. — Ultimo, New South Wales, Digital Communication and Work Stress in Australian Universities Survey (supported by the Australian Research Council) This research is supported by the ARC Future Fellowship project "Understanding Intermedia Information Flows in the Australian Online Public Sphere". Given the trends shown in recent opinion polls, it’s likely that Bligh’s or Newman’s performance on Twitter and in other social media spaces will at best be a very minor factor in the election outcome: a fraction of percentage points here, a fraction there.
Additionally, however, the difficulties in spelling Labor Opposition Leader Annastacia Palaszczuk’s name might also have meant that our tracker did not capture all of the tweets referring to her, and that our figures for in-text mentions of Labor may be slightly too low.
South Australia, Applying Behavioural Science to Create Change But our analysis also reveals some very substantial differences across the parties in the types of responses to candidates’ accounts: as the second of the graphs below clearly indicates, more than 42% of the @mentions received by ALP candidates turn out to be retweets, while only just over 7% of the tweets directed at LNP candidates are retweets. It is possible, therefore, that the LNP numbers underestimate candidates’ full activities if those candidates fail to include hashtags like #qldvotes or #qldpol in their campaign tweets – but if so, those non-hashtagged tweets will also be more difficult to find for regular Twitter users, not just for our tracking infrastructure. The remainder of their messages, for both leaders, are original tweets: campaign announcements and other statements which originate from them.
Tracking social media in Australia and the world, Professor, Creative Industries, Queensland University of Technology. In this post I’m covering the timeframe of 8-18 January. But over the final two weeks, the focus of that campaign has gradually shifted. Victoria, Public Sector Finance Course ... Share this on Twitter I would not be surprised if the ALP had looked closely at independent Cathy McGowan’s campaign in Indi during the last federal election, which combined dedicated on-the-ground effort with strong social media efforts to unseat a sitting MP against the overall national swing – and if the high level of activity from ALP candidates we’re seeing in our data was an expression of such a local-centric campaigning style.
This sizeable number likely points to … — With every recent election, in Australia as well as elsewhere, parties and politicians are adding further to their arsenal of digital campaigning tools. This certainly seems to match the polls, which also indicate a substantial lead for the LNP over Labor. It’s tempting, of course, to correlate these tweeting styles with the candidates’ personality traits - after all, the (apparently) more unmediated display of personality which it enables is one of the reasons that Twitter and other social media are now growing in importance during election campaigns. Labor has been quick to exploit this arrangement, in well-shared posts from the central party account.
— Ultimo, Australian Capital Territory, Public Sector Risk Management
Newman’s tweeting is far more limited, and somewhat erratic: there are several periods (just before the election is called, and again in early March) where his output flatlines – no new tweets for several days. (As I write this on 20 January, the ALP ‘launch’ is taking place, and we’ll explore its resonance on Twitter in a future update.) Labor has not entirely neutralised the Adani controversy, but the mine project is no longer the major talking point of the Twitter campaign. For Newman, just over half of his tweets are @replies - and it is notable that the majority of those replies were sent during the early stages of the campaign. For Labor, its troubled path to a firmer stance on the Adani mine may remain in environmentally conscious voters’ minds even if the online discussion has died down somewhat. The prominent hashtags also bear out the overall focus of general discussion on the LNP rather than ALP: hashtags such as #lnp and #lnpfail are prominent throughout the Twitter stream so far, while campaign slogan #strongchoices makes an appearance only on the Sunday of the LNP campaign ‘launch’ (and then as often as not with critical rather than supportive connotations). Associate Professor, Creative Industries, Queensland University of Technology. And of the news organisations, Nine News has been most successful in attaching its hashtag to the Twitter coverage, with its journalists religiously attaching the #9news hashtag to their updates, and many users amplifying its visibility through retweeting. Beyond this, there is only a smattering of discussion about any of the other parties, with the Palmer United Party (PUP) rising briefly especially during its campaign ‘launch’ on 18 January, as well as on 14 January when federal leader Clive Palmer and state leader John Bjelke-Petersen simultaneously retweeted @PalmerUtdParty’s announcements of all state candidate names. While for rank and file candidates, the campaign strategists are probably happy as long as there are no major social media missteps, the party leaders are forced to develop a stronger presence here as well.
Meanwhile, LNP and One Nation candidates are mentioned frequently alongside one another. For the LNP, the emerging view that its best path to government is through an arrangement with One Nation will similarly dent the electorate’s enthusiasm for a change of government. Just like candidates and the media, we in the QUT Social Media Research Group too have been scrambling to put in place the infrastructure to track and analyse the social media elements of the campaign in close detail, even more so because we’ve hoped to roll out several new technologies for this campaign, compared to our coverage of the 2012 state election. In an election as tight as the 2010 one, the percentage points which Abbott lost with the technophile community that night may well have been important in influencing the final outcome of the vote.
The significant presence of #ashgrove also points to persistent discussion of Campbell Newman’s chances of retaining his own seat.
Qld Labor threatens to ditch Greens preference deal over vile Twitter comment. Queensland University of Technology apporte un financement en tant que membre adhérent de The Conversation AU. That Labor commands by far the majority of retweets for its messages may give it hope, though – at least in urban electorates, where Twitter is likely to have its greatest footprint. (I suspect from this that Palmer’s and Bjelke-Petersen’s accounts are operated by the same media team.). Voir les partenaires de The Conversation France.